ASTRA Educational Series
Case History # 2	Sweden, Denmark, France, USA

THE OPPORTUNITY:
Making a Worldwide educational Series of videos in Scandinavia and the United States

THE CLIENT ORGANIZATION:
The International Marketing Director of ASTRA Pain Control AB- Stockholm Sweden

BIGGEST HURDLE:
Organizing Doctors and Nurses from Australia, France, Scandinavia, and the United States

PIECE OF CAKE DECISIONS:
Shoot in NTSC, finish in the U.S. and, make PAL and SECAM masters for International distribution.

SURPRISE:
We are to shoot the cassette cover art and design the international packaging and supply printing elements to the client's London advertising agency. Second surprise: Our crew in Stockholm had to bail out at the last minute and we had to move our London crew to Copenhagen on short notice. No problem with New York or Seattle crews. Great to have your people in all these locations.

HELPFUL HINT:
Give European physicians the script a week before so they can get comfortable speaking English on camera all day.

OUR THINKING:

Because this was a project that had to be completed in six weeks --- script to tapes sent to International Sales meetings in Vienna --- we got the Client to come to U.S. for review of rough cut versions of all videos in Series. Shoot NTSC in Copenhagen to keep all field tapes in single format and save money not having to transfer from PAL to NTSC. Final transfer picture quality looks good on all international masters.

FINALLY
Probably better to scope out the cost of restaurants in all cities where you have to entertain groups of six or more for dinner. We asked one physician to recommend something and it almost broke the budget...great meal though.