Physician Assessment Kit

Produced in London and Buenos Aires

Physician Assessment Kit Video
43 seconds, 708 K

Case History # 3

England, South America

THE OPPORTUNITY:

To make a Sales-Informational video for International distribution, but it doesn't ever play in the U.S.. Shoot in Europe and South America

THE CLIENT ORGANIZATION:

Wyeth-Ayerst International

Buenos Aires

BIGGEST HURDLE:

Many, it's a steeplechase. First, the assignment includes working with English and Argentine physicians in diabetes to create an Assessment Checklist to determine how to diagnose diabetic neuropathy. This is to accompany the video program for use all over the world. Second, where and how to edit to keep costs reasonable. Third, doing language translations while in post production to finish two language versions simultaneously on short schedule.

SURPRISE:

The client organization had Buenos Aires office with people willing to help on translations.

HELPFUL HINT:

Leave plenty of location prep time in South America.

Buenos Aires, Argentina

Post-production for a Spanish Version of Video

OUR THINKING:

Shoot everything in PAL, edit in the countries where you are shooting and get physician approval before you leave the country. Shoot in Manchester England and edit that segment in London (with approval). Take your masters with you to Argentina and shoot and edit complete program in Buenos Aires...all in PAL. Finish Spanish version and edit in B. A. Have approval meeting in Philadelphia with client on scratch NTSC dubs.

FINALLY

Keep safeties of all masters with Editors in their cities and send for them later. These are your back-ups just in case!


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