Paradise Triathlon in St. Croix

St. Croix, US Virgin Islands

St. Croix Triathlon
20 seconds, 355 K

Case History # 5

Virgin Islands, USA

THE OPPORTUNITY:

To produce a sales-promotional program on a new diabetes product.

THE CLIENT ORGANIZATION:

Miles Laboratories

BIGGEST HURDLE:

Following a diabetic triathlete at the America's Paradise Triathalon in St. Croix. NBC was covering the Triathalon with 14 cameras in fixed positions.

St. Croix Triathlon Film Crew

PIECE OF CAKE DECISION:

Take all our crew and gear to St. Croix.

SURPRISE:

A project that we thought would be easy to shoot. We worked 5 days from before sun up to midnight every day.

HELPFUL HINT:

Be a good bargainer when it comes to customs.And, be certain to take a back-up camera.

OUR THINKING:

Make believe that we were a guerrilla camera group and make over a Jeep to be a "camera car". Two way communication is essential. One radio at Camera Central by the transition point for each stage of the race and one radio on the camera car. This camera roves the Island to get action footage of Our Racer.

FINALLY

After dawn to midnight work for 5 days, the half a day before we left St. Croix we chartered a boat and treated the crew and the client to the only U.S.Underwater National Park at Bucks Island.


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